Saturday, June 5, 2010

Lane Bryant Conference Wrap-Up #1

bloggerConferenceLogo

Lovely Readers, first let me say thanks for all of the great comments and tweets of support and congratulations in regards to my recent trip to Lane Bryant's Headquarters in Columbus, OH for the first ever Blogger Conference. I have so many thoughts about the day, the other bloggers, the friends that I made, Lane Bryant and more running through my head.

Over the next few days I will be sharing more and more information along with pictures from my time there. Today though since I have many more blog readers and subscribers than I do on Facebook and Twitter, I thought I would re-post my Tweets from the day along with some pictures to start things off today.

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Good morning, Columbus! Just woke up, need some coffee and to get ready. The lanebryant conf starts in 1 1/2 hours! Can't wait . .

The noise level in the hotel lobby just dramatically increased - all the bloggers must have arrived for the lanebryant conference!

Getting ready to shop at lanebryant http://twitpic.com/1tixr6

Just picked out lots of goodies at lanebryant - photoshoot later today!

Picture 008
(quick snap of my goodies!)

Tina is dedicated to daily outfit pics and brought the tripod to the lanebryant blogger conf. http://twitpic.com/1tjq9i

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(Lane Bryant's HQ - some of the current styles available in stores)

@madisonplus with the lanebryant conf sign at LB headquarters! http://twitpic.com/1tk15y

Talking to the president of lanebryant about the recent controversy of the Ashley Graham TV ad. http://twitpic.com/1tk3cx

There is a lot of misconception about the models-younger one are chosen because that's who is working - Paraphrased from J. Dunn lanebryant

@linkedinqueen sings lanebryant's praises for their embrace of social media and its importance in today's market place - - I agree!

Jay, VP of Marketing & Brian, President of lanebryant talking to the bloggers at today's conf. http://twitpic.com/1tk6mw

Did you know lanebryant has a fun social network site? Check it you, get registered and start interacting - http://bit.ly/F1Zqz

"
It is an exciting time for us and should be an exciting time for you" - Brian, President lanebryant

Having this much face time with lanebryant's VP of Marketing is awesome - so much great info coming out of this session.

RT @CurvyGirlChic: Love Tina's idea of linking LB's ecommerce pg to photos of IC users wearing the items lanebryant

#lanebryant is doing a great job with Twitter & Facebook - will they begin to utilize FourSquare? They want to do it well if they decide to

Copy of Conf
(some of the attendees at the Conference during the round tables)

Getting ready for a lunch break! (@ Lane Bryant Corporate Offices) http://4sq.com/aZdeNd

lanebryant is pulling inspiration from some fabulous, famous ladies over the past several decades for fall! Can't wait to get a sneak peek

"Mix and match and create all of these amazing silhouettes" - David Albow, Sr Design Director, lanebryant

Going where cameras aren't allowed at lanebryant - I feel so special!!

Ladies, get ready to get out your wallets because there is some seriously awesome stuff headed our way this fall from lanebryant!

Robert Rutkauskas w/ lanebryant walked us through design process-great to see transition from colors to outfits!http://twitpic.com/1tl6ah

love it! RT @aslesinski: Getting the scoop on upcoming sportswear + intimates from lanebryant - Madonna, French, pink influences-fabulous!!

Just had a MacGrubber moment at the lanebryant conference - camera card saved from the jaws of my netbook!

New collection of Sports Bras (4 styles - no underwire) created by Marika are now on lanebryant's site - http://bit.ly/d1ij5h

lanebryant customer is "ageless - young at heart" - Alice Hilliard, SVP DMM Apparel

Wayne Diller, Merchandise Manager for lanebryant is a brave man in this room of 19 woman - talking about fit technology & more.

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(Just a few of the great folks at Lane Bryant - VPs & Buyers)

Thanks! Great to meet u 2! RT @LinkedInQueen: @FabKimberly loving being here with you at lanebryant blogger conference - love your style!

We have something for everyone, but not everything for everybody. - Pres. of lanebryant, Brian Woolf

E-commerce allows lanebryant to test different products, gather price point info, etc. faster than releasing in their 750+ stores . . .
. . . be sure to utilize their free shipping to stores to take advantage of the expanded online selection lanebryant

Lane Bryant Mock Store
(Mock Store at Lane Bryant's HQ)

Loop18* will be tested in some lanebryant stores (includ. Outlet) starting this Aug - *new, younger line of clothes

Shoe Department coming to 460+ lanebryant stores in September and large selection online too!

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(Loving my new Lane Bryant Shoes - needed gray for summer and these are perfect!)

8 - 12 Wides will be offered and lanebryant wants to be the "wide shoe" destination of choice!

Headed off to my interview and photoshoot now - great day at the lanebryant conf.

Video
(still from the Highlight Video - click here to see what I was saying!)

If only I had Mike to do my daily pics!

Group Pic
(Group Picture taken in the same studio where Lane Bryant shoots pics for their E-Comm Site)

Skyping with Lizzie Miller (she's in London) - she is as sweet as gorgeous! http://twitpic.com/1tmk7m

Skyping w/ LIzzie Miller
(Lizzie Miller in London skyping with us)

Kicking back and chatting with @bombbeauty5, @stylishcurves, @plusmodelmag - love the great discussion!

I agree w/ @curvygirlchic "sparkly is my favorite color"!

Great dinner out w/ lanebryant conference bloggers http://twitpic.com/1to5zt

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(at dinner with Tina, Sara and Ritter from Media Source TV)

lanebryant - thank you for the wonderful day. Learning more about your company was fantastic & I look forward to more interaction to come!

To watch a highlight video from the day, click here.


*Lane Bryant provided my travel and accommodations, along with complimentary clothing as part of my participation in this conference. As a participant in this conference I am committed, along with Lane Bryant, to full disclosure pursuant to FTC Guidelines.

3 comments:

Dina's Days said...

Loved the video! This was great, what a great opportunity for you! You were so close to me, I live 2 hours from Columbus! It is really cool to go behind the scenes, glad you got to experience that..you deserve it!

KT said...

Next time you come here and I do not know I will beat you up. OK. I really won't. Maybe. But since you don't know for sure and are in doubt you won't do that again, will you? Or will you?

MarieDenee said...

It was such a pleasure meeting you and chatting it up! I really had a blast!